Active ABC

Active ABC Synopsis

The perfect baby present and self-purchase for just the right moment in a baby and parent's life. 

Beginning Baby is a line of novelty board books and gifts from the Chronicle Children's group. Based on over 30 years of distinctive, innovative, bestselling, and award-winning children's publishing, Beginning Baby is the ultimate series for new parents and their children. We've taken our experience as creative professionals, moms, dads, aunts, uncles, siblings, and friends to create a line of books and gifts that we would want to share with the little ones in our lives. Every Beginning Baby book, toy, or game features simple icons to denote which developmental milestones it supports, along with the intended age range. With its distinctive yet accessible art, lovable characters, and educational concepts, Beginning Baby is designed to make growing and learning as easy as playing and dreaming-and will become the must-have gift or self-purchase for every baby's first library. Because a strong beginning sets the groundwork for a bright start!

In Active ABC, baby can trace the upper and lower case die-cut letters of the alphabet as they learn the verbs that begin with each letter. The Beginning Baby animal friends provide helpful visual cues to the meaning of each word while also giving caregivers plenty of opportunities to talk about socializing with other children.

DEVELOPMENTALLY APPROPRIATE: Every book is conceived and written to address milestones in a baby's life, from fine motor skills to shape recognition and emotional awareness.

TEACHES LETTER RECOGNITON AND DEXTERITY: Each die-cut letter is presented in both upper and lower case so babies can familiarize themselves with both kinds of letterforms. And tracing the shapes will lead to an easier transition to writing, when the time comes.

AN EARLY ABC BOOK ABOUT VERBS: Many ABC books teach babies nouns, but verbs are the next step in making sentences and communicating clearly.

CUTE CHARACTERS: Evoking Richard Scarry's characters but for much younger readers, these adorable characters-from an artistic llama to a musical elephant and gardener octopus-teach toddler concepts while promoting socialization and community.

BEAUTIFULLY DESIGNED FOR DISCERNING EYES: Bright, peppy colors and patterns make this series of books attractive for both babies and adults!

Perfect for:

Parents of babies and toddlers
Grandparents
Uncles and aunts
Teachers and educators at daycare and early childhood centers
Anyone looking for the perfect baby shower gift

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