Book cover reveal. Social media campaign on Instagram (32k following). Newsletter campaign to Enchanted Lion readers. Outreach to blogs and reviewers focused on translated literature. Interview with book's translator on Enchanted Lion blog. Promotion of title as part of Fall 2021 translation-focused list. Focused outreach to independent bookstores. Promotion in tandem with 100GianniRodari and other Rodari-focused organizations based in Italy. Promotion of this title as part of our larger Rodari program and commitment to publishing his books in the U.S. going forward. Promotion to organizations promoting Italian culture in the U.S. (Italian Cultural Institutes in NYC, Washington DC, and others)
| ISBN: | 9781592703609 |
| Publication date: | 21st June 2022 |
| Author: | Gianni Rodari |
| Illustrator: | Béatrice Alemagna |
| Publisher: | Enchanted Lion Books |
| Format: | Hardback |
| Pagination: | 40 pages |
| Genres: |
Funny |