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The Power of Advertising

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The Power of Advertising Synopsis

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day.

It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing.

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

About This Edition

ISBN: 9781445155166
Publication date: 27th April 2017
Author: Ruth Thomson
Publisher: Franklin Watts an imprint of Hachette Children's Group
Format: Hardback
Pagination: 64 pages
Genres: History
Educational: Business studies and economics
Children’s / Teenage general interest: Art and artists