Perfect for revision, these guides explain the unit requirements, summarise the content and include specimen questions with graded answers.
Each full-colour New Edition Student Unit Guide provides ideal preparation for your unit exam:
- Feel confident you understand the unit: each guide comprehensively covers the unit content and includes topic summaries, knowledge check questions and a reference index- Get to grips with the exam requirements: the specific skills on which you will be tested are explored and explained- Analyse exam-style questions: graded student responses will help you focus on areas where you can improve your exam technique and performance
CONTENTS:
Content Guidance
- Finance
- People in business
- Operations management
- Marketing and the competitive environment
Questions and Answers
Case Study 1: Eastburys (Finance and People in Business)
Case Study 2: Jacksons (Finance and People in Business)
Case Study 3: BMW Mini (Operations Management)
Case Study 4: Cadbury (Marketing and the Competitive Environment)
Case Study 5: Pret A Manger (all Unit 2 topics)
Case Study 6: 'Crisis? What crisis?' (all Unit 2 topics)
ISBN: | 9781444148039 |
Publication date: | 28th October 2011 |
Author: | Isobel RollittJames |
Publisher: | Philip Allan Updates an imprint of Hodder Education Group |
Format: | Paperback |
Pagination: | 96 pages |
Series: | Student Unit Guide |
Genres: |
Educational: Business studies and economics |