Cats Brothers, the award winning knitwear/street-wear label give Peter Rabbit a decidedly cool, but very fitting new look on the cover of this edition of the favourite story, one of the Beatrix Potter British Fashion Designer Collection, created to mark the 150th anniversary of the author’s birth. Deciding that if Peter were around today he’d be the bad brother of the burrow, they replace his iconic blue jacket with a hip denim one, customized with ‘vegetable’ patches! Potter’s illustrations are reflected on the end papers too which feature gorgeous embroidered radishes and peas! It’s an idiosyncratic approach, but it really works and this will definitely draw fashion-conscious youngsters into Potter’s world. ~ Andrea Reece
In celebration of Beatrix Potter’s 150th anniversary, Penguin Random House have commissioned five of Britain and Ireland’s most exciting fashion designers to reimagine the cover designs of Potter’s best-loved tales. Visually stunning and completely unexpected, we hope you enjoy seeing Potter’s characters through this new lens – Jo Hanks, Publisher
Beatrix Potter had an eye for fashion as well as the natural world, clothing her characters in à la mode jackets, hats, shawls and dresses with Peter Rabbit being inseparable from his iconic blue jacket. It has been a privilege working with modern British and Irish fashion designers, each creating surprising and wonderful designs inspired by Beatrix Potter’s classic tales adding their own distinctive style into the mix
– Adam Wardle, Designer
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