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What Is LEGO?

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What Is LEGO? Synopsis

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

About This Edition

ISBN: 9780593092941
Publication date: 27th May 2020
Author: Jim OConnor
Illustrator: Ted Hammond
Publisher: Penguin Workshop an imprint of Penguin Young Readers Group
Format: Paperback
Pagination: 112 pages
Series: What Was?
Genres: Children’s / Teenage general interest: Toys
Educational: Business studies and economics
Children’s / Teenage general interest: Hobbies, quizzes, toys and games