The distinctive feature of this book is the international perspective it adopts on business. Very few businesses today operate in a narrow national marketplace and students are therefore encouraged to look at business organisations and business decisions from an international viewpoint. Essential material for understanding Business Studies principles and techniques. Activities and case studies based on actual businesses. Includes examination-style questions.
| ISBN: | 9780521003674 |
| Publication date: | 5th September 2002 |
| Author: | Peter Stimpson |
| Publisher: | Cambridge University Press |
| Format: | Paperback |
| Pagination: | 529 pages |
| Series: | Cambridge International Examinations |
| Genres: |
Educational: Business studies and economics |