The pandemic fueled an ongoing surge in books for the mind, body, and spirit.
Spiritual practices, like meditation, mindfulness, tarot, astrology, and other practices are increasingly mainstream.
Tarot appeals to multiple generations, with retro influence from the 60s and 70s to Gen Z social influencers.
Vogue Magazine reports a recent increase in demand for the services of tarot readers, energy healers, psychics, and astrologers.
Dover has success with this theme: 1009 units Backyard Witchcraft sold first 4 weeks in Target; The Secret Teachings of All Ages appears consistently on Dover's Amazon bestseller list.
