Hard Luck, book 8 of the hilarious, globally-bestselling and award-winning Diary of a Wimpy Kid series, is now out in paperback.
Francesca Dow, m.d. of Penguin Children’s, said: “Millions of kids in the UK are readers because of Diary of a Wimpy Kid. And Jeff’s new book, Diary of a Wimpy Kid: The Long Haul, is the funniest yet. Alongside Jeff’s funniest tour ever, this is set to be another great milestone for this incredibly popular and original superbrand.”
Jeff Kinney is the second biggest selling writer of children’s fiction in the UK this year (behind David Walliams), and sales of his books totalled £2.9m from the beginning of the year until the end of August, according to Nielsen BookScan.
The eighth book in the series, Hard Luck, had a UK first printing of 800,000 copies, making it Penguin's biggest-ever first printing of a children's book.