This privately published book is one of Lovereading's bestsellers. Every parent who we have shown it to has bought a copy. Furthermore a Primary School Head, having seen it, said "Every primary school child should read this book" - and she promptly bought 8 copies! This simple but important message combined with the quirky illustrations by Ian Dicks make this book easy and fun to read and understand.
As you would expect from the title, and the philosophy it espouses, the authors and Lovereading would like to offer THE whole book for parents and children to read online (preferably together).
We live in a fast-moving, multi-racial, multi-cultural society which bombards our children with thousands of complicated images and messages every day. Although they are highly 'media literate' and 'media critical', today's children don't have the time and patience to read the 'old style' imaginative children's books previous generations used to love.
Yet don't the traditional moral and behavioural lessons still apply? And couldn't they be expressed in a simpler, more direct way - regardless of our children's background or heritage?
This delightful little book, with illustrations by the popular Ian Dicks, brings meaning to the saying 'Do As You Would Be Done By' and, in a very simple way, will help today's children learn how to behave in a complicated world.
But don't just read the words. The fun is in the pictures!
Hugh's career background is in major multinational advertising agencies and for a time managed O&M Thailand, the biggest agency in Asia outside Japan. In 1999 he founded his own advertising agency, eponymously named The Salmon Agency. He lives with his wife and three children in London.
He says: 'I’ve always loved reading, but I seem to have two problems. The first is I can only read when I’m able to give a book my undivided attention i.e. the rare occasions when my two sons and my daughter are out, and the TV is switched off. The other is time. I find it frustrating to read a couple of pages of a book, put it down, then pick it up again later to read a couple more. And if I read before bed I always seem to nod off and lose my place.
But recently I’ve discovered a new trick. My favourite genres on are literary/contemporary and biography/autobiography. So I save the novels for when I can give them my absolute undivided attention, and I listen to the biographies and autobiographies on audiobook. They’re not so plot driven, so they’re great to listen to in a more sporadic fashion.'
